How to master online business ?

So in this lockdown period , nearly 70-80% of shopping for festive days is done online.

The world is changing and so is the trend , for the changing trends , more and more varieties of shops are rising in the dawn. 

E-commerce has eventually made it's smashing entry in market in a very short period of time. Due to the limited finance as well as space , large number of entrepreneurs are being creative in online marketing.

                    Photo by matthew reyes on Unsplash

So the question arises , How well is online  Selling ?

Online Selling

The vast range of marketing can be seen easily on various online commerce sites as well as apps eg., Amazon , Flipkart , Myntra , shopmatic , etc.

       For the profiteable selling of products , the seller has to observe some things =

1) Market needs

2) Market appliances

3) Covering area

4) Contacts

5) Market values

6) Market interests

7) Market competetions

After careful observation of above points , the seller gets an idea of the products that should be sold for a large profit in that particular area. You can sometimes see , the product that we order at our home can't be reached to us because " Delivery is not available In your area " .

Have you ever thought , why is it not available to be delievered in your area even when other items are easily available from the same website for delivery ? The reason is the market interest !

If a particular area sets orders from only limited companies , then only those companies are allowed to deliever the products and other company products become unavailable.

So what do you understand from this ? The seller has to keep a limited product sell to ensure less financial loss.

Now the question comes , what about safety ? So for the safety issues , the seller has to ensure the safety measures of the website with help of efficient people like software engineering students , business management groups,etc.

The seller has to be flexible for product orders , for this , he/she has to keep enough contacts with other sellers. The market needs always change periodically , so the seller has to be prepared for the required changes in products.

How to attract customers to buy your products ? 

 

You must understand that market runs on money  and requirements. 

The seller can attract more and more customers by doing the following tricks,

Discount 

After leveling up the prices of products you can just scratch it with less prices , customers will be attracted to lowered prices while you still will be in profit.

 Season ending Sales 

When you buy products in stock/wholesale, you will have to pay less money, after buying, you can just sell the products in discount price as mentioned above, at tge end of the season, the remaining stock can be sold with the increased discount offers.

                         Photo by CardMapr on Unsplash

 Lucky draws 

You can put a "target buy" prices for customers, eg., "After a purchase of 5000₹ worth items in the entire season , the customer will get a gift item from us."

If you put attractive and useful gift items for customers , more and more purchase will be done in the season.

At the end of season you can make a  lucky draw announcement of special prizes for the customers who completed target purchases.

 Bloggers and Vloggers 

Recruit a blogger and/or a vlogger. He will take the responsibility to attract more and more customers from different locations to you. Sponsorship is one of the most profitable business method these days.

Public Events 

Arrange different publice events like "Festive Dhamaka Celebrations" and use different platforms like Youtube , Facebooks , Instagram,etc. for publicity.

Advertisements 

This is one if the easiest and oldest way of attracting customers. Use newspapers , tv channels , banners , tshirts , caps ,etc. for advertising.

In these ways , if you read and understood this blog , your online business can be well reached to customers and it can be a very profit bearing business.

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